In the post, One year completed, where do we stand?, a diamond moderator had mentioned that holding events can be a good idea to spread information about the site. Would it be a good idea to hold a few chat events on major Hindu festivals?
We can use these events to spread knowledge about that particular festival to other users, who are unaware of those. The advantage is that, the events are shown atop the chat main page. Hence other non users of the site can also join in.
Note: Moderators can create community events and it'll be pinned to the top of the CB. In this way any user of the site will get to know about it.